Shopify says you have 31 Linen Duvet Sets.
Your bestseller, $99 each. Customers see "In stock".
The warehouse counts again. It has 17.
Some were damaged, and a recount changed the number. Either way, 14 are not there.
Nobody tells Shopify.
Your store keeps selling 31.
A busy weekend. 31 people buy one. Only 17 can ship.
The other 14 paid $1,386. They are waiting for a duvet that doesn't exist.
"Where's my order?"
You find out the way you always do: from customers. Fourteen refunds, fourteen apologies, and fourteen people who may not buy from you again.
It happens to a lot of products at once.
In a made-up example store, the first check found 412 products that didn't match. Up to $48,700 of orders it could take and not ship, or stock it couldn't sell.
ShelfTrue notices. Then it checks again.
When the difference is still there on a second fresh read, on paid plans you get one email: what's wrong, what it could cost, what to do.
You lower Shopify to 17. Done.
Nobody buys a duvet you don't have. Nobody has to ask where it is.
Your first check is free · ShelfTrue reads your store and changes nothing, so it's safe to add during a holiday freeze